They want more in-depth and creative control over the products they buy. According to Dan Pink, consumers are looking at the underlying values of both their lives and the companies they support, and will increasingly vote in the marketplace by supporting those goods and services that support their vision.
In an article entitled The 10 Hottest Consumer trends for 2013, Business Insider magazine highlights the following trends and many more as you can see from the synopsis below:
- Crowdfunding will become active, consumers will start to change and invest in new startups and products
- Soon, average U.S. consumers will be able to own a piece of the startups they buy from (eg. Fundable.com)
- There's going to be an explosion of products and services from emerging markets for emerging markets
- Lenovo is offering smartphones outside of China for the first time
- Brands are going to look to engage constantly on mobile devices
- Jana users can get free airtime by participating in surveys
- Products are out that literally grow when you plant them
- This new chopstick grows into a plant
- Healthcare apps are exploding, so actual healthcare professionals will get involved
- Doctors are starting to 'prescribe' healthcare apps
- Emerging markets will embrace their culture in consumer products sold worldwide
- China's NE-Tiger is starting to export luxury fashion
- Consumers will start demanding a share of the value of their data
- Opower lets users see how much energy they're using and compete to save money
- Local manufacturing is coming back to mature markets
- Brands will have to start proving that they're transparent and socially responsible
- This Chinese organic farm lets customers track their food the whole way
- Brands will start to make demands of their customers
- Vitoria is changing its uniform as its fans donate blood
It's crazy and exciting to think about what will be the next new trend when it comes to both tech and business models! I personally love the chopsticks and other products that grow into plants--genius!
ReplyDeleteyou know what I really love about this post Jeff? That I always find business topics/financial matters extremely boring, but you wrote it in such a way that I read the whole thing and actually understood what you were talking about and was interested to keep reading. Right on!
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