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Saturday, December 8, 2012

Business Insider's Top Predictions for 2013 supports Dan Pink's Creativity Trend

It's that time of year again in which we look back and take stock in all the changes that have occurred, both the good and the bad.  With the stock market, housing markets and consumer confidence on the gradual rise, most would probably say that its been a better year than the one before.  One thing we seem to be able to count on is that change is coming at us faster and faster. Business Insider magazine takes a look at the coming year and cites trendwatching.com's Web trend analysis of business trends.  It was amazing to see how many trends align very well with Dan Pink's assertion that people want more than just production line quality goods. 


They want more in-depth and creative control over the products they buy.  According to Dan Pink, consumers are looking at the underlying values of both their lives and the companies they support, and will increasingly vote in the marketplace by supporting those goods and services that support their vision.

In an article entitled The 10 Hottest Consumer trends for 2013, Business Insider magazine highlights the following trends and many more as you can see from the synopsis below:
  1. Crowdfunding will become active, consumers will start to change and invest in new startups and products
  2. Soon, average U.S. consumers will be able to own a piece of the startups they buy from (eg. Fundable.com)
  3. There's going to be an explosion of products and services from emerging markets for emerging markets
  4. Lenovo is offering smartphones outside of China for the first time
  5. Brands are going to look to engage constantly on mobile devices
  6. Jana users can get free airtime by participating in surveys
  7. Products are out that literally grow when you plant them
  8. This new chopstick grows into a plant
  9. Healthcare apps are exploding, so actual healthcare professionals will get involved
  10. Doctors are starting to 'prescribe' healthcare apps
  11. Emerging markets will embrace their culture in consumer products sold worldwide
  12. China's NE-Tiger is starting to export luxury fashion
  13. Consumers will start demanding a share of the value of their data
  14. Opower lets users see how much energy they're using and compete to save money
  15. Local manufacturing is coming back to mature markets
  16. Brands will have to start proving that they're transparent and socially responsible
  17. This Chinese organic farm lets customers track their food the whole way
  18. Brands will start to make demands of their customers
  19. Vitoria is changing its uniform as its fans donate blood

3 comments:

  1. It's crazy and exciting to think about what will be the next new trend when it comes to both tech and business models! I personally love the chopsticks and other products that grow into plants--genius!

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  2. "Doctors are starting to prescribe healthcare apps" Interesting!

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  3. you know what I really love about this post Jeff? That I always find business topics/financial matters extremely boring, but you wrote it in such a way that I read the whole thing and actually understood what you were talking about and was interested to keep reading. Right on!

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